Kate Hudson is our summer-beauty style hero for her fresh-faced – but always polished – look. One key is starting with a good foundation. "The number one makeup question [I get] is how to keep concealer from fading off," says Sonia Kashuk, creator of Sonia Kashuk for Target. "Always set a cream product like concealer with powder." And as the day goes on, only "blot with a tissue or puff rather than applying more powder."

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