Joe's Jeans is joining a growing list of denim brands pushing into the retail side of the business.

The Los Angeles-based premium denim brand said last week it signed a lease for its first full-price branded store at 1715 North Damen Avenue in Chicago's Bucktown neighborhood. The 1,890-square-foot store is to open in August and will be in good company with neighbors such as Marc by Marc Jacobs, Nanette Lepore, G-Star, Intermix and Scoop NYC.

Marc Crossman, president and chief executive officer, said the company has been planning its expansion into owned retail for more than a year and wants to open as many as 50 stores in the next five years.

"We're making sure we build a management team around us that has done this before," Crossman said. "We have a very full collection, so if you look at our line, we offer everything from outerwear to knits ...We want to showcase that to the rest of the world."

Source

Technorati Tags: | | | | | | |