I am in love with a new store I found while I was out shopping this weekend. It's called giggle and it's a new mom's dream come true! Their catch phrase says it all: Finally, a company that makes it a whole lot easier to become a parent!

Founded by self-proclaimed new parent advocate and author Ali Wing, giggle isn't just a baby store: it's a new parent store. Here's a little bit of what they have to say on their Web site:
When stocking a nursery, there's a lot to take into account, and the choices can be overwhelming. Our goal is to make your job a whole lot easier -- not by offering everything out there, but by offering the best of everything out there.

In other words, we've done the homework for you. Our collection includes all your must-have baby items, pre-sorted to include only the most stylish, healthy and innovative products available -- from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more.
And I can certainly attest to that. The store was filled with more useful products than I had time to stop and look at! From baby basics every new parent needs to innovative products you'd never even think of, giggle stores are filled with the kinds of items you both want and need.

They have stores in California, Connecticut and New York, but don't worry if there aren't any in your area. Their Web site is extensive, colorful, and easy to navigate.

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