Nicole Kidman's being wooed by Bulgari - and just about every other gem merchant in town.

They all want her to wear their diamonds, but Bulgari, with whom Nicole has a sparkling past, look likeliest to bejewel her.

Van Cleef & Arpels, Cartier, Neil Lane, H Stern and others have carted millions of dollars' worth of precious stones out here in the hopes that some beauty will sashay along the Oscar red carpet and dazzle in their wares.

Sally Morrison, the savvy British-born but New York-based spokesperson for the Diamond Infomation Centre, explained that "diamonds will drive the dress in an otherwise short, glamour-challenged, writer's-blocked season".

She added: "Major necklaces, major stars, plenty of sparkle ... that's what diamonds and the red carpets are for!"

Indeed, LA's a tad damp and grey at present, so stars have got to bring their own rays of sunshine and sparkle on Oscar night.

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