In 2003, Denée Forbes had a problem. She was 20 weeks pregnant and realized she could no longer keep her stainless steel navel ring due to her expanding belly. What’s a hot mama (with a navel ring) to do?
According to Business Week, this is what Forbes did:
“Through her online research, she eventually learned of a flexible, medical-grade tubing generally used in open heart surgery for blood drainage. It is nontoxic, biocompatible, and nonmetal. The tubing already had other cosmetic applications — in under-the-skin piercings, for people who want raised circles and other shapes just beneath the surface. Using the pliable cylinder with two end-balls to cap the openings, Forbes custom-made a piercing for herself and found it the perfect solution. 'It had worked out great, and I told everybody I knew about it,' Forbes says. She figured she was probably not the only mother-to-be with a pierced navel."
“Through her online research, she eventually learned of a flexible, medical-grade tubing generally used in open heart surgery for blood drainage. It is nontoxic, biocompatible, and nonmetal. The tubing already had other cosmetic applications — in under-the-skin piercings, for people who want raised circles and other shapes just beneath the surface.
Using the pliable cylinder with two end-balls to cap the openings, Forbes custom-made a piercing for herself and found it the perfect solution. 'It had worked out great, and I told everybody I knew about it,' Forbes says. She figured she was probably not the only mother-to-be with a pierced navel."
Thus, the birth of a new item: Pregnancy Piercings. Forbes started selling her product on eBay, and once sales started doubling each month, she decided to set up her own Web site.
If your bellybutton ring isn't quite cutting it at this stage in your pregnancy, check out the full catalog of pregnancy naval rings here.
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