MILAN — With the opening of its first European flagship, Juicy Couture is injecting Milan with a ray of California sunshine.
The 3,000-square-foot store that opens today is a stepping-stone for Juicy Couture’s expansion in Europe. England is next on the agenda.

“Italy in many ways is the epicenter of fashion and the European country that initially best responded to our product,” said Juicy Couture co-founder Gela Nash-Taylor in a phone interview. “We were so excited when we found out that we had a space on Via della Spiga, my favorite street in Milan, that I couldn’t stop jumping up and down.”

Certainly the brand’s West Coast pizzazz is new for Milan’s tony shopping district.

“When Pam [Skaist-Levy, her partner] and I first came to Milan, we were mesmerized by the elegance of the women dressed in dark colors and with perfect accessories, but we think we can definitely put Juicy Couture on the map with its combination of L.A. glamour, universal fit and casual luxury,” said Nash-Taylor.

Source: WWD