From the site: "We believe that there are literally millions of items that are difficult to describe via text-based search and where individual tastes are all over the map -- think of your favorite pair of earrings or shoes and what an ordeal it can be to find something new but in a similar style. We created Like.com to solve the challenge of finding 'the perfect you' for a broad range of aesthetic and soft goods."Because they're new to the net, the initial launch of Like.com focuses mainly on handbags, jewelry, shoes, and watches, allowing users to search and purchase items from thousands of leading and boutique brands. Soon, they will add clothing and other categories to the mix.The coolest features include: